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Christian Senior - Author, Illustrator
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Approach your approach

Contrary to popular belief there a number of things that I know nothing about. Some of the more notable ones are:

  1. Directions – I’m a man and I should be an expert at this but I have walked away on more than one occassion to avoid the inevitable conversation ending in something like “head over snakes pass onto the b741 and drop onto the ring road, or if the ring road’s busy take the next slip road, behind Tescos and up Gary Baldi Street or….”. I cant talk directions and I certainly cant follow them so finding my own way by stubborness and sheer will power still tends to be quicker than following some garbled directions from an old lady, that only popped out for a stamp, and ended up in a large debate (with herself) about whether one should head over Snakes Pass or drop onto the ring road.
  2. Gardening – You have to take your hat off to the green fingered types. The skill that is actually involved in planting something at the right time, just watering it enough and feeding it when necessary is one which has yet managed to evade me. Everything I have ever planted has ended with a drowning (with the exception of a small pot of cress which I was forced to plant in school. The after care of which, was not done by me and 3 weeks later I enjoyed the only cress sandwich I have ever had). It worries me that one day I might get a bit over zealous and drown myself in a glass of Ribena.
  3. Drawing Horses – It seems strange that at some time in your life you will find yourself saying “Why the hell are horses so hard to draw?”. The horse is such a fine elegant animal with it’s strong muscular body ready to work in the fields or carry you to your destination but the horse should be the ugliest, most deformed creature on earth. When you try to draw one you will realise what I mean. It’s limbs dont follow the pattern of other animals and seem to bend in places they shouldnt. The neck is a width that can’t be put on paper, it’s either too fat or too skinny making it look like a giraffe thats been the victim of some sort of amputation. I know you’re thinking that you will manage to get through your life without having to draw a horse but at some point it will happen. A child will say “please Mr Jones please will you draw me a horse?”, and after a few vain attempts you will sit the child on your lap, look into their innocent eyes and say “Why the hell are horses so hard to draw?”.

Nice horse cowboyI know nothing about these things (and the list could go on for some time), I’m not very good at these things and therefore I dont get involved in these things. You will find that most people are the same. We like to sit in our comfort zone talking about things we like and know about so when average Joe needs a website for his business who does he talk to?
So the conversation goes like this;
Joe – “I need a website please”
Webmaster – “Ok what kind would you like?”
Joe – “What?”
Webmaster – “What kind would you like?”
Joe – “erm…..what kind can I have?”
Webmaster – “Well you can have a CMS based site, or a just a static HTML site, or a Flash site with actionscript functionality. Or you have a fulminator quadrohydranthosyourfatheryourturntogetthedrinksin if you prefer. Or you can have……”
Joe – “I’ve got to go I think I’ve left the oven on”
What may seem simple to you may be a foreign language to other people. I once overheard two truck drivers talking about the best way to get to Gary Baldi Street and I’m convinced they were talking in Chinese. Every business now needs a website, thats a fact, so lets approach the approach. Instead of saying ‘Just go up the 471 and head north‘ lets just say ‘turn left at the end’. Simplicity in design, simplicity in talking about the design.

So if you need a website drop me a line or am I talking Chinese?

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