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Christian Senior - Author, Illustrator
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We asked 100 People

It seems that the answer to all our questions is in the statistics. If 85% of people do it, then it must be good. If 15% of people barfed up after eating it, it’s probably not a good buy. But then we have to ask ourselves ‘who carries out these surveys?’ and ‘who benefits from them?’

According to a survey (those famous words), going to Weight Watchers is twice as successful for losing weight as it’s competitors.
This is ground breaking stuff. And the reason they know this is….
Weight watchers did a study. Its difficult to imagine that the results could have been a lot different and Weight Watchers could have been sticking a leaflet through our door saying “Lose half as Much as Weight in Twice the Time”.
Anyway the point is you can use this information to your advantage on your website. Now I’m not saying you should go out and knock on everyones door to ask whether they like their eggs boiled or scrambled but if your product is at the top of one of these ‘surveys’ then tell people.

If your product is as good as one these ‘top’ products for half the price, then tell people.

Be creative with the survey results and increase your sales, after all, 85% of people cant be wrong!

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